When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.E-mail testing is more cost-effective than its offline counterparts, and results are obtained much faster. Segmenting and testing cycles that can take weeks in direct mail campaigns can be done in a matter of hours online. Segmenting is basic ... How engaged are they with your products or services? Bill Nussey, Silverpopanbsp;...
|Title||:||Successful E-mail Marketing Strategies|
|Author||:||Arthur Middleton Hughes, Arthur Sweetser|
|Publisher||:||Racom Communication - 2009|