Successful Marketing for Small Business

Successful Marketing for Small Business

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Discusses inventory control, budgeting, cost control, planning, marketing research, pricing, promotion, distribution, and government policyGetting Ready for Preparing a Marketing Plan 81 Dona#39;t go overboard, but use your imagination when it comes to the appendix. ... These include the following: What format should the plan follow? ... When I say one year, I mean the fiscal year, the calendar year, or even some arbitrary selection of a coming 12 months.

Title:Successful Marketing for Small Business
Publisher:Stephen Greene Press - 1984-01-01


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