Discusses inventory control, budgeting, cost control, planning, marketing research, pricing, promotion, distribution, and government policyGetting Ready for Preparing a Marketing Plan 81 Dona#39;t go overboard, but use your imagination when it comes to the appendix. ... These include the following: What format should the plan follow? ... When I say one year, I mean the fiscal year, the calendar year, or even some arbitrary selection of a coming 12 months.
|Title||:||Successful Marketing for Small Business|
|Publisher||:||Stephen Greene Press - 1984-01-01|