A guide to tourism marketing. This second edition is aimed at anyone seeking to promote a tourist qproductq or service. It offers practical information and advice directly related to the tourism industry, which can be easily applied. Examples and checklists are included.Budgeting for direct mail Do not fall into the trap of only working out how much postage will cost for your direct mail campaign. You will need to take into consideration: list purchase or time taken to clean or develop existing lists; stationeryanbsp;...
|Title||:||Successful Tourism Marketing|
|Publisher||:||Kogan Page Publishers - 2001-01|