Summary : Contagious - Jonah Berger

Summary : Contagious - Jonah Berger

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This work offers a summary of the book: a€œContagious: Why Things Catch Ona€ by Jonah Berger. Summary of the ideas in Jonah Bergera€™s book: a€œContagiousa€ highlights the six key STEPPS principles that come into play when products or ideas become contagious: a€c S a€“ Social currency a€c T a€“ Triggers a€c E a€“ Emotion a€c P a€“ Public a€c P a€“ Practical Value a€c S a€“ Stories Added- value of this summary: a€c Save time a€c Understand the key concepts a€c Develop your business knowledge To learn more, read the summary of a€œ contagious a€ and make your product or your idea go viral and get people talking about it.For all these glowing examples of trying to make private things public, keep in mind there are also some potential ... Messages like a€œJust say noa€ bring publicity to drug use and studies have shown impressionable youth aged twelve to eighteenanbsp;...

Title:Summary : Contagious - Jonah Berger
Author:BusinessNews Publishing
Publisher:Primento - 2014-11-12


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