Summary : Nike - Julie Strasser And Laurie Becklund

Summary : Nike - Julie Strasser And Laurie Becklund

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This work offers a summary of the book a€œSWOOSH: The Unauthorized Story of Nike and the Men Who Played Therea€ by Julie Strasser and Laurie Becklund. Julie Strasser is Nikea€™s first advertising manager. Laurie Becklund, Strassera€™s sister, is a Los Angeles Times reporter. In Swoosh, Strasser and Becklund reveal the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant. As the Strasser and Becklund explain, the company encountered lots of difficulties along the way to success, including lawsuits, unappealing advertisements, troubles with Japanese suppliers, credit difficulties, and fierce competition. The authors recount how this institutionalized company faced challenges of an ever-changing marketplace. This book also explores Nike's creative promotional methods. Swoosh is a compelling and entertaining reading for entrepreneurs and business lovers.Jeff decided to sell a few pairs of Tiger running shoes while he was healing from a torn tendon. a€œIa#39;m not so completely gungho, but I just havena#39;t anything better to do at the moment, a€ he wrote to Phil Knight as he ordered 50 pairs of Tiger shoes. When the ... To his surprise, he sold 13 pairs of shoes his first day. Johnsonanbsp;...

Title:Summary : Nike - Julie Strasser And Laurie Becklund
Author:BusinessNews Publishing
Publisher:Primento - 2014-10-14


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