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Aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. This publication explores, with text and visual, how these brands have succeeded in reaching the top, and also the journey that they have taken to get there.Audia#39;s core brand statement a#39;Vorsprung durch Technika#39; entered the English language. ... yeara#39;s record of 2, 579, 050 in 2003 and 2, 563, 63 1 in 2002 (Source: Society of Motor Manufacturers and Traders). ... 2002 and 2003 for the A4. ... has set new standards, not only for performance, but also for reliability: there has not been a single engine failure in a race to this day. ... History In 1 899 August Horch , a pioneering engineer with a reputation as a problem-solver set up his own business.

Author:Angela Pumphrey
Publisher:Superbrands Limited - 2005-01-01


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