Sustainable Innovation

Sustainable Innovation

4.11 - 1251 ratings - Source

This book describes what makes sustainable innovation so challenging when compared to efforts that doesn't take a company or product's ecological and social footprint into account. Andrew Hargadon outlines the capabilities that are necessary for sustainable innovation, teaching readers how to create winning offerings and deliver them to market at the right time. Tomorrow's competitive advantage depends on smart, sustainable innovations that compel customers; this book positions business readers and their companies to be on the leading edge.Richard K. Lester, a€œAmericaa#39;s Energy Innovation Problem (and How to Fix It)a€ (MIT -IPC-Energy Innovation Working Paper ... and radically more efficient Freightliner Cascadia long-haul truck: a€œYou have to make the technology mass-productionanbsp;...

Title:Sustainable Innovation
Author:Andrew Hargadon
Publisher:Stanford University Press - 2015-06-24


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