Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? In answering these questions this book provides: a summary of existing research on consumers' attitudes towards green products; analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, and automotive; tips to communicate effectively and a practical toolbox for practitioners. This publication has been produced by UNEP, the Global Compact Office and Utopies (a French consultancy firm specialized in sustainable development strategies).Source: Utopies based on publicly available information NB: Most programs often cover several goals with various ... for responsible use diffused to European households through TV ads, websites, on-pack tags KIA Motors Sedona Ad andanbsp;...
|Title||:||Talk the Walk|
|Author||:||Stanislas Dupré, United Nations Environment Programme, United Nations. Global Compact Office, Utopies|
|Publisher||:||UNEP/Earthprint - 2005|