Now in a thoroughly revised and updated edition, Tangled Routes offers a vivid interdisciplinary examination of the global food system through the journey of a corporate tomato. Through case studies in the three NAFTA countriesaMexico, the United States, and CanadaaDeborah Barndt examines the dynamic relationships between production and consumption, work and technology, biodiversity and cultural diversity, and health and environment. The compelling stories of women workers along the tomato trail humanize her analysis of globalization, taking into account the intersections of gender, race, class, family status, and north-south relations.McDonalda#39;s expansion in Mexico represents a major contradiction of this continental food story: that many of the ingredients for ... and scripted conversation, McDonalda#39;s obsession with cleanliness, its birthday parties, and the toys that accompany the combos. ... The mass production of goods made possible by industrial and assembly line production cheapened costs, while also aquot;creating the consumer.
|Publisher||:||Rowman & Littlefield - 2008|