Technological Innovation in Elective Healthcare

Technological Innovation in Elective Healthcare

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This thesis examines adoption/propagation of technological innovation in healthcare. It investigates both if health technology can be propagated, also how to go about propagating it in an emerging market--using a specific device to observe these processes. Investigations centered around three field activities in India. The first involved clinical testing of a device used to correct crooked teeth in children. A hybrid study design, part clinical trial--part public health intervention, involving over 400 subjects was developed. Cross-disciplinary adoption issues were examined via general population surveys and interviews of healthcare industry personnel--to study interest and measure demand for this device at various user levels. Demand expressed as propensity to buy the technology at various price levels, was further investigated via test marketing.boy Among religious groups 73% of Hindu forward caste respondents felt that irregular and protruding teeth would affect a ... be perceived among the well to do Thus we have only 59% of lower income group saying that boys would be affectedanbsp;...

Title:Technological Innovation in Elective Healthcare
Author:Guru Prasad Ramanathan
Publisher: - 1998


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