Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.New competition also arose from Telematic Service Providers, which tried to extend their role from pure suppliers to ... of the Intelligent Car Initiative - aquot;Raising Awareness of ICT for smarter, safer and cleaner vehiclesaquot; from February 15, 2006 , ... in the smaller vehicle classes (BMW 1 series, BMW 3 series), represents a significant share of the total vehicle price. ... of autonomous mobile navigation devices started to break into the mass markets with prices ranging from EUR 300 to 600.
|Title||:||Technology Acceptance of Connected Services in the Automotive Industry|
|Publisher||:||Springer Science & Business Media - 2009-09-30|