The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as qentrepreneurial methodq and qlean startup, q emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. Itas a working guide for engineers and scientists who want to actually be entrepreneurs. An intense focus on product design and development, with customers and markets in mind Extensive discussion of intellectual property development, management, and protection Potent insights into marketing and selling technology products to the global marketplace Techniques for forecasting financials, raising funds, and establishing venture valuation Best practices in venture leadership and managing growth Overview of various exit strategies and how to prepare the venture for exither to develop a new value chain to solve the problem and provide value to the consumer. ... released a new version of the Lincoln Zephyr, renamed the Lincoln MKZ, targeting the new younger generation of Luxury car buyers. ... had seen with its sales of other models.7 Lincoln continued to adapt the model, releasing updated versions in 2007 and 2010, as well as a hybrid version of the car in 2011 .
|Author||:||Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter|
|Publisher||:||Academic Press - 2014-08-12|