Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain a Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page qThe Big Ideaq section and ends with a chapter summary and easy-to-implement exercises.To get the most attention from any communication, it is important to customize content for information needs (e.g. want to ... presentations) When Small Business Owners attend a networking event, they should have two goals in mind: The first is to try ... How can you get the most out of your investment in those conversations?
|Title||:||Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results|
|Publisher||:||Lulu.com - 2007-07-01|