Identify opportunities and create a thoughtful, qreal worldq marketing plan that will help your business grow. Hiebing and Cooper break down the planning process into 10 basic, but critical steps that provide the means to organize and complete a plan that will help you attain your marketing objectives. Extensive worksheets, model formats, and time-saving tips and methods are readily adaptable to your own marketing plans.In this example, the product is projected to payback sometime early in year three. (A worksheet is provided at the end of this chapter.) MARKETING CALENDAR After trie marketing plan budget and payback have been completed, it isanbsp;...
|Title||:||The 1-day Marketing Plan|
|Author||:||Roman G. Hiebing|
|Publisher||:||N T C Business Books - 1992|