More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.I didna#39;t realize how inadequate it went on to be, because behind this famous Commonwealth aamp; Southern advertisement, is a very real story as to how many great ads are written . . . I received two very fine letters a one from Mr. Silli- man Evansanbsp;...
|Title||:||The 100 Greatest Advertisements|
|Author||:||Julian Lewis Watkins|
|Publisher||:||Courier Corporation - 1959|