... ad targeting as the aligning of ads with users whose online behavior implies interest in a particular product or service. ... Kelley Blue Book, General Motorsa#39; FastLane blog, and cars.com may see an ad for a new Toyota Highlander the next time he or ... According to eMarketer, spending on behavioral targeting has been, and is projected, as follows (change from ... billion (74%) ac 2009: $1.65 billion (65%) ac 2010: $2.60 billion (58%) ac 2011: $3.80 billion (46%) The BT approach wasanbsp;...
|Title||:||The 2009 Entertainment Media & Advertising Research Handbook|
|Author||:||Richard Kendall Miller, Kelli Washington|
|Publisher||:||Richard K Miller & Associates - 2008|