The 30 Day MBA in Marketing

The 30 Day MBA in Marketing

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The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.... per ticket. British Airways had to set aside Ap350 million to deal with fines in the UK and USA. ... Working out the cost of making a product or delivering a service and consequently how much to charge doesna#39;t seem too complicated. ... Unfortunately as soon as you start to do the sums the problem gets a little more complex.

Title:The 30 Day MBA in Marketing
Author:Colin Barrow
Publisher:Kogan Page Publishers - 2011-08-03


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