The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising

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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The qAdvertising Ageq Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.A 2000 corporate ad for the Honda Motor Company emphasized the companya#39;s versatility and high standards. ... There was a problem, howevera€”Grey had won Ford Motor Companya#39;s corporate account in 1966. Grey initially contended ... Although still small, the Civic was a larger, more refined car than the 600 or Coupe.

Title:The Advertising Age Encyclopedia of Advertising
Author:John McDonough, Karen Egolf
Publisher:Routledge - 2015-06-18


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