The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader

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Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society.Often ownership is self-consciously fetishized as with Harley Davidson. ... believers using the ownera#39;s manual as a Bible for marriage ceremonies, any brand that has pilgrimage celebrations like the various Bike Weeks, ... Yes, brand owners talk about the soul of their brands, brand aura, and of their brands as icons, to beanbsp;...

Title:The Advertising and Consumer Culture Reader
Author:Joseph Turow
Publisher: - 2009-04-30


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