qA broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating.q aBooklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participateaas experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.than a licensing deal that gave a movie studio, say, the right to make its own version of a story. The idea of ... So popular is the Gundarn series in japan that the 2007 video game Gundarn Musou, a title exclusive to Sonya#39;s PlayStation 3, sold 100, 000 copies the day it was released. But what ... And in order to play, you have to make your own PokAcrnon decka l\/Iedia mix is one outgrowth of otaku culture.
|Title||:||The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories|
|Publisher||:||W. W. Norton & Company - 2011-02-28|