Renowned strategy expert Cohen presents 10 timeless lessons that prove how superior strategy trumps other factors in almost every competitive arena. The 10 lessons in turn form a road map to decisive victory in business.The next step is to construct a segmentation matrix business battle map. Here we get down to the specifics. First, select those products and services you are going to analyze, along with those of your competitors. Then determine how they cananbsp;...
|Title||:||The Art of the Strategist|
|Author||:||William A. Cohen|
|Publisher||:||AMACOM Div American Mgmt Assn - 2004-01-01|