The Asian Marketing Casebook

The Asian Marketing Casebook

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Designed for courses in international marketing at the undergraduate and graduate levels, this casebook demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and cover 16 countries. The book's features include: and extensive range and breadth of cases; 60 case studies; and coverage of a broad span of marketing issues is covered.Table 6: Extract from a News Report Regarding Justin Meegodaa#39;s Resignation Quietly spoken and portly, banker Justin Meegoda is ... Meegoda resisted the political intrusion which followed - a rare thing in either the government or private sector - and angered powerful ... aquot;I also know the president was involved because some senior cabinet ministers said the order to get rid of me came from the very top.

Title:The Asian Marketing Casebook
Author:Noel Capon, Wilfried R. Vanhonacker
Publisher:Pearson College Division - 1999


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