The Best Business Stories of the Year: 2002 Edition

The Best Business Stories of the Year: 2002 Edition

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a€œ[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.a€a€“USA Today, on the 2001 edition Series editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans to find the best business stories from the last twelve months. Among those selected: Michael Lewis on teenage stock trader Jonathan Lebed, from The New York Times Magazine; James B. Stewart on the irrepressible Michael Milken, from The New Yorker; and many others from the pages of The Wall Street Journal, Rolling Stone, Fortune, Rocky Mountain News, and Wired. The second annual edition continues the excellence and comprehensive range of this fascinating anthology series. From the Hardcover campaign to build the Explorers image as a versatile vehicle that could take its owners anywhere their fantasies led them. Television ads ... Soon Ford added references to luxury. One ad showed a couple ... It said so right there in the a€œ special noticeaquot; at the front ofthe ownera#39;s manual: aquot;Your vehicle is not a passenger car.

Title:The Best Business Stories of the Year: 2002 Edition
Author:Andrew Leckey
Publisher:Vintage - 2010-02-10


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