qBrinkley was one of the few people to realize the advertising potential in the new medium of radio, so he founded one of the first commercial stations in the country. Soon he was advertising the goat gland operation on the air and promoting other medical procedures through his show Medical Question Box, where Brinkley read aloud his listeners' medical problems and prescribed for them over the airwaves. His radio station quickly became one of the most popular in the country, and Brinkley innovated programming by also airing college courses, travelogues, and farming news.q qThe Bizarre Careers of John R. Brinkley tells the amazing story of the infamous qGoat Gland Doctorq - controversial medical charlatan, groundbreaking radio impresario, and prescient political campaigner - even as it paints a vivid portrait of America on the cusp of modernity.q--BOOK JACKET.In addition, for $1, advertiser Major Kord (whose real name was Don Baxter) would send listeners instructions on learning to play the piano overnight. ... The targeted audience of the advertisers was Americans who enjoyed country music. ... Rose would read listenersa#39; horoscopes, pray for a radio fan, or give lovelorn advice for $1 per serviceawith no discounted ... on the streets of Del Rio as they glided past gawking onlookers in their pink Chrysler trimmed in green with orchid wheels.
|Title||:||The Bizarre Careers of John R. Brinkley|
|Author||:||R. Alton Lee|