The Black Culture Industry

The Black Culture Industry

4.11 - 1251 ratings - Source

Using detailed studies of the marketing of Motown, Michael Jackson and the artist formerly known as Prince, Cashmore explores how black culture has been converted into a commodity, usually in the interests of white owned corporations.What Jackson actually had, did or thought is of secondary importance. ... and a royalty rate of 25 percent of the retail price of units sold, or more than twice the industry average (royalties, as we have seen, are usually paid on wholesale price). ... 1984, when he bought ATV Music Publishing for $47.5 million, after hearing that Paul McCartney earned over $40 million per year from record and song royalties.

Title:The Black Culture Industry
Author:Ernest Cashmore
Publisher:Psychology Press - 1997


You Must CONTINUE and create a free account to access unlimited downloads & streaming