This book explains the main ideas governing finance, strategy and marketing. By relating concepts like business planning, cash flow, breakeven analysis, pay back, SWOT analysis and the marketing mix to the training process it removes some of the mystery that surrounds them.At the same time trainers are themselves having to operate in a businesslike way: to recover their costs, to market their services proactively and so on. This book explains the main ideas governing finance, strategy and marketing.
|Title||:||The Business Approach to Training|
|Author||:||Teresa Williams, Adrian Green|
|Publisher||:||Gower Publishing, Ltd. - 1997|