The Business of Tourism

The Business of Tourism

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This book offers comprehensive information on various concepts in their different manifestations. It gives information on various concepts, methods and frameworks giving a systematic overview of the subject on a global basis. Key elements of the book include: nature and components of the tourism industry; destination planning and management; marketing strategies and communication; economic dimensions and international co-operation. The book will be of value to students pursing tourism studies at different levels particularly as part of various courses in Leisure and Tourism at professional training institutes and colleges.The later version, the a#39;TGV Atlantiquea#39;, reduced an hour off journeys from Paris to main cities in the West of France from Brest to Bordeaux. By mid-1990 the French started running TGVs along half their long distance routs, to bring London, anbsp;...

Title:The Business of Tourism
Author:Arjun Kumar Bhatia
Publisher:Sterling Publishers Pvt. Ltd - 2006


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