The CLIA Guide to the Cruise Industry

The CLIA Guide to the Cruise Industry

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THE CLIA GUIDE TO THE CRUISE INDUSTRY is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Association (CLIA), to which 90 percent of the worlda€™s cruise lines belong. This authoritative text is designed to support CLIAa€™s highly regarded certification program while covering all the essential aspects of todaya€™s cruise industry, from sales and marketing to operations. Written by noted travel authority Marc Mancini in a style that provides an enjoyable learning experience for readers, the book blends definitions, statistics, anecdotes, observations, and examples into an entertaining and informative look at the cruise industry. Chapters contain objectives, key terms and phrases, photographs and illustrations. Questions for discussion challenge readers to test their understanding of the material in each chapter, and the activities at the close of each chapter encourage them to take a hypothetical situation and develop a creative solution. THE CLIA GUIDE TO THE CRUISE INDUSTRY gives readers an up-close and realistic look at one of the true travel success stories of our time. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Sardinia (Porto Cervo, Poltu Quatu) Porto Cervo is in the heart of Costa Smeralda , a vacation retreat situated among the ... The Costa Smeralda was conceived and implemented by the Aga Khan in 1962 and is still the exclusive resort that he anbsp;...

Title:The CLIA Guide to the Cruise Industry
Author:Marc Mancini
Publisher:Cengage Learning - 2010-05-14


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