For courses in Hospitality Sales and Marketing. This exciting, interesting book has been well-written by industry leaders speaking out in their own words on their visions for the future. Their contributions to this text consist of exclusive articles describing how they see their industry segments today, what changes they think are coming in the next 5-10 years, and how they intend to deal with them. The premise of this book--marketing being the major determinant in travel for leisure--recognizes the important role sales plays in the big business of tourism.55 New Consumers New Attitudes, New Products Larry Pimentel CTC C0-Owner, President and CEO SeaDream Yacht ... The company operates the ultra-luxury, megayachts SeaDream I and II. ... posts as president and CEO of Cunard Line and Seabourn Cruise Line and earlier as president and CEO of Classic Hawaii.
|Title||:||The Complete 21st Century Travel & Hospitality Marketing Handbook|
|Publisher||:||Prentice Hall - 2004|