The Complete Idiot's Guide to Guerrilla Marketing

The Complete Idiot's Guide to Guerrilla Marketing

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Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.In a nutshell, proximity marketing refers to geo-targeted advertising and marketing using Bluetooth technology. Proximity marketing is ... by IBM, Motorola, Nokia, Intel, and Microsoft, and hundreds of other member companies. Their goal was toanbsp;...

Title:The Complete Idiot's Guide to Guerrilla Marketing
Author:Colleen Wells, Susan Drake
Publisher:Penguin - 2008-01-02


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