The Complete Marketer

The Complete Marketer

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The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.... Sociological and Technical) analysis 149 Phillipsa€”Van Heusen 83 Pilkington Glass 83 Pinsent Masons 302 Porter, ... John A 84 RBS 24 Reddit 94-95 relationship marketing 74-78 and the marketing mix 74-76, 76 customer service 75anbsp;...

Title:The Complete Marketer
Author:Malcolm McDonald, Mike Meldrum
Publisher:Kogan Page Publishers - 2013-05-03


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