Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations.They have organized the book to mirror the progression of the sales cycle: --Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances. --Part 2 tracks with letters the sales process through potential roadblocks to the closing. --Part 3 shows how to sustain relationships with customers through effectively written communication. --Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet. representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales. Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.Part 2, aquot;Letters for Overcoming Obstacles, Keeping the Sale Going, and Closing and Confirming the Sale, aquot; ... why your firm is worth a second look, with examples for product news, market updates, and references for you and your company.
|Title||:||The Complete Sales Letter Book|
|Author||:||Rhonda Harris, Ann McIntyre|
|Publisher||:||M.E. Sharpe - 1998-03-02|