The Content Machine

The Content Machine

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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, a€˜The Content Machinea€™ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.... bedrooms to VC boardrooms view the problem of curation with an obsessive focus publishers would do well to note, ... Curation also implies an element of development, of bringing out the best in a work also present in editorial ... Curatorial algorithms, of which the Google search algorithm(s) is only the most famous, will surely play a large part in sifting ... working to aid self-curation, from original web 2.0 poster boys like Delicious to newer entrants like Flipboard, Summly and Pocket.

Title:The Content Machine
Author:Michael Bhaskar
Publisher:Anthem Press - 2013-10-01


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