Most strategic management textbooks seem to stem from the old belief that amore is always bettera. But in this age of data deluge, many are calling for a return to the basics. If students can master the core concepts and learn how to apply these basics, they are bound to be better equipped to approach and resolve even the most complex problems. This book, unlike most textbooks, focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information. With cases designed to help students apply their deeper understanding of the core concepts, this book will equip any student with the solid grounding in strategic management fundamentals needed to succeed in the academic and professional arena.The years 2000 and 2001 were when one of its main competitors, Firestone, dramatically decreased its sales due to the recall related to the rollover problem with the Ford Explorer. It was a great opportunity to take advantage of the ... Strategy implementation needs learning and improving, as analysis and strategic planning is not an end point, but a starting point. Managers should not be surprised to seeanbsp;...
|Title||:||The Cores of Strategic Management|
|Publisher||:||Routledge - 2012-05-23|