Coventry is synonymous with both the creation and relative decline of the British motor car industry. This volume utilises the extensive range of primary sources on the subject to explore the relationship between the car industry in its local context and the wider economic, social and political environment. It analyses the emergence and early dominance of Coventry's motor manufacturers, the rise of volume production in the 1930s and the instabilities and renaissance of the post-war era. The book also provides fascinating insights into the history of some of the most evocative marques in the car industry, including Daimler, Jaguar, Alvis, Siddeley, Standard and Rover.It could be argued, though, that this late move reflected BMWa#39;s failure to realise the depth of Rovera#39;s problems from the ... In September 1996 it was reported that BMW was concerned about spiralling costs, continuous revision of production schedules and appalling build quality even at Land Rover. ... Even so, the firm continued to predict that by 2000 Rover would have overtaken British Petroleum andanbsp;...
|Title||:||The Coventry Motor Industry|
|Author||:||David Thoms, Tom Donnelly|
|Publisher||:||Ashgate Pub Limited - 2000-01-01|