The Craft Beer Revolution

The Craft Beer Revolution

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Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of qmicrobreweryq pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2, 700 craft breweries in the United States and another 1, 500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.They could use their size to buy large quantities of raw materials at lower prices. ... the imports were all lagers, but there was the Mackeson Stout, the Guinness Stout, even the Dos Equis, and that was the story we tolda€”a#39;Look, there are different beers for different times, and if you are going to sit by the fire and read a book, you want something you can chew on, like we did. ... Charley was living in San Francisco in 1972, and he recalls buying kegs of Anchor Steam Beer for his parties.

Title:The Craft Beer Revolution
Author:Steve Hindy
Publisher:Palgrave Macmillan - 2014-04-22


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