The customer-driven company

The customer-driven company

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A guide to the principles of customer relations explains how to implement a plan to improve quality and serviceI Say What You Mean Similarly, companies routinely publish gibberish in a€œ ownera#39;s manuals.a€ One of the happy exceptions is the Buick division of General Motors, whose manual for the Buick LeSabre was described as a a€œprofound changea€ byanbsp;...

Title:The customer-driven company
Author:Richard C. Whiteley
Publisher:Addison-Wesley Longman - 1991


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