The Design of Things to Come

The Design of Things to Come

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The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.Dee Kapur, who is highlighted in Chapter 1, a€œThe New Breed of Innovator, a€ led the beginnings of the F-150 redesign. ... He sheltered the team from the major external problems the company was facing and provided a forum for innovation. ... In the months following the new F-150a#39;s release, 57 percent of buyers bought the FX4 and Lariat versions of the pickup, models that have the ... Although automobile sales were slow in early 2004, the F-150 was on target to set a sales record.

Title:The Design of Things to Come
Author:Jonathan Cagan, Craig M. Vogel, Peter Boatwright
Publisher:Pearson Prentice Hall - 2011-06-28


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