The Direct Mail Solution

The Direct Mail Solution

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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that qdelivers the best ROI for customer acquisition and retentionq by Target Marketinga€™s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners a€” authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all a€” the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesna€™t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.A Business Ownera#39;s Guide to Building a Lead-Generating, Sales-Driving, Money- Making Direct-Mail Campaign Craig Simpson, Dan Kennedy. they should ... When planning your marketing campaigns, you dona#39;t want to wait two to three years to recoup your marketing costs and make a profit. ... When deciding whether to use the long- or short-term lifetime value figure, ask yourself, a€œHow long do I wantanbsp;...

Title:The Direct Mail Solution
Author:Craig Simpson, Dan Kennedy
Publisher:Entrepreneur Press - 2014-01-28


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