Stephan NA¼esch investigates the driving forces of superstar and celebrity emergence, the efficiency of superstar salaries in professional sports, and the star attraction of superstars and celebrities both in sports and in the media. The author provides an economic theory of very famous but trivial celebrities.According to Adlera#39;s superstar theory, two different strategies for becoming a superstar arise: players can either intensify their investments in physical talent in order to receive better expert appraisals or they can make higher popularity investments. ... Nevertheless, David Beckham led the Forbes list 2004 of the highest-paid soccer player.28 In summer 2004 he ... Real Madrid signed the soccer star not so much for his on-the-field prowess, but for his ability to attract fans due to hisanbsp;...
|Title||:||The Economics of Superstars and Celebrities|
|Publisher||:||Springer-Verlag - 2008-05-08|