The Economics of the Mass Media

The Economics of the Mass Media

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'This collection (skillfully edited by Gillian Doyle) is a very useful introduction to some of these issues which now characterise broadcasting around the globe. the emphasis is on public broadcasting (free-to-air television in particular), but there are also discussions of radio, print media, the creative industries, and perceived or possible impacts of new technology.' - Media International AustraliaSimilarly the fixed costs of transmission, whether in renting space on satellites, or in establishing digital terrestrial broadcasting ... rose by approximately 5 per cent per annum in real terms.3 Sports rights illustrate the problem even more dramatically. Formula 1 Grand Prix which cost the BBC Ap2 million per annum during the years 1993-96 was sold to ITV in 1997 for more than seven times that sum.

Title:The Economics of the Mass Media
Author:Gillian Doyle
Publisher:Edward Elgar Pub - 2006


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