'This collection (skillfully edited by Gillian Doyle) is a very useful introduction to some of these issues which now characterise broadcasting around the globe. the emphasis is on public broadcasting (free-to-air television in particular), but there are also discussions of radio, print media, the creative industries, and perceived or possible impacts of new technology.' - Media International AustraliaSimilarly the fixed costs of transmission, whether in renting space on satellites, or in establishing digital terrestrial broadcasting ... rose by approximately 5 per cent per annum in real terms.3 Sports rights illustrate the problem even more dramatically. Formula 1 Grand Prix which cost the BBC Ap2 million per annum during the years 1993-96 was sold to ITV in 1997 for more than seven times that sum.
|Title||:||The Economics of the Mass Media|
|Publisher||:||Edward Elgar Pub - 2006|