The Economy of You

The Economy of You

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The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name ita€”entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. Theya€™re adding to their incomes and creating safety nets in case the ax falls at work. In the process, theya€™re unlocking their creativity and finding a sense of fulfillment they never dreamed possible. Financial columnist Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security these daysa€”and with a baby to provide fora€”she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream. The Economy of You recounts story after story of people whoa€”like Kimberlya€”are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including: a€c Tips for figuring out the ideal side gig a€c Ideas for keeping start up costs low a€c Advice on juggling a fledgling enterprise and a full-time job a€c Strategies for finding your a€œtribea€ and building a social network a€c Branding and marketing basics that bring results a€c When and what to offer for free a€c And much more Companies guarantee nothing but todaya€™s wages. Ita€™s up to YOU to build stability by becoming a money-making engine. Ita€™s empowering, gratifying, and easy to do with The Economy of You.The Chicagoland Skydiving Center, where she also jumped out of planes, was her first one. ... Sydney schedules client calls on her days off, Tuesdays and Wednesdays, or after work and during her lunch break. ... start at $99) and she just needs her phone and an Internet connection to do her job, she can pour her earnings back into her passion. ... for coaching, supplies, and time in a training wind tunnel that simu- lates free-fall conditions and allows skydivers to practice their moves.

Title:The Economy of You
Author:Kimberly Palmer
Publisher:AMACOM Div American Mgmt Assn - 2014-01-15


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