Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research.
|Title||:||The Effects of the Mass Media on the Use and Abuse of Alcohol|
|Author||:||Susan Ehrlich Martin, Patricia D. Mail|
|Publisher||:||DIANE Publishing - 1995|