The Employer Brand

The Employer Brand

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Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. The Employer Brand puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organisations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees.We then reward the best of them with a financial reward of up to Ap100, or perhaps more if the idea results in a substantial cost ... On average we receive around 20 suggestions a month, many of which have ... OUR PEOPLE LONG SERVICE AWARDS After 25 yearsa#39; service, our people receive an award of Ap500, which isanbsp;...

Title:The Employer Brand
Author:Ms Helen Rosethorn
Publisher:Gower Publishing, Ltd. - 2012-09-28


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