The Experience Economy

The Experience Economy

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorablea€”and lucrativea€”impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examplesa€”including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and othersa€”to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.Thata#39;s because the price point functions less as an indicator ofthe cost ofthe goods than ofthe value the buyer attaches to ... Thus hotels print artwork on electronic key cards and design alternative slogans for a€œDo Not Disturba€ signs. ... The Cafe restaurants in American Girl Place venues provide an exemplary illustration.

Title:The Experience Economy
Author:B. Joseph Pine, James H. Gilmore
Publisher:Harvard Business Press - 2011


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