Your fastest route to a whole new level of marketing prowess When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediatelyanot tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you: Essential marketing conceptsaproduct, price, place, and promotion A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade The latest methods and suggestions for solving your toughest marketing problems Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world Multiple access points aindex, cross-references, and icons a that lead you quickly to the answers you need A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory pgWhether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most aright in the palm of your handlong-lasting batterya at least not until one of its competitors makes a move in that direction. We can ... This is particularly true with home- cleaning products where, for instance, the same old dishwashing liquid might be augmented with a lemon scent and relaunched as something new. Dunkin Donuts bought expensive time during the Atlanta Olympics to announce that it was now offering iced coffee!
|Title||:||The fast forward MBA in marketing|
|Publisher||:||Wiley - 1997-04-03|