Offers lessons for overcoming the challenges and navigating the hidden traps associated with moving an idea to market and provides stories and data from companies and people who have successfully managed the process. 15, 000 first printing.A Launch Manual for Getting Great Ideas Into the Market Scott D. Anthony ... York: Thomas Dunne Books, 2003); Scott D. Anthony, aMajor League Innovation, a Harvard Business Review, October 2009, 51a54. ... McGrath and MacMillan book : Rita Gunther McGrath and Ian C. MacMillan, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk ... Bob Dorf, The Startup Ownera#39;s Manual: The Step-by-Step Guide for Building a Great Company (Pescadero, CA: Kaamp;S Ranch, 2012).
|Title||:||The First Mile|
|Author||:||Scott D. Anthony|
|Publisher||:||Harvard Business Press - 2014|