The Four Lenses of Innovation

The Four Lenses of Innovation

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The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones T h e 4 L e n s e s o f I n n o v a t i o n 94 T h e 4 L e n s e s ... How often do you revisit the core beliefs you all share about the customers you serve, the markets you operate in, the ... What if these beliefs and assumptions are in fact unfounded, outdated, or obsolete orthodoxies that have long beenanbsp;...

Title:The Four Lenses of Innovation
Author:Rowan Gibson
Publisher:John Wiley & Sons - 2015-03-12


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