Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. This book is designed to fill this need for students and professionals by taking a thorough and critical view of the process in 21 countries, representing four continents of developed countries.The Canadian Code of Advertising Standards. toronto, ontario, canada: Asc. http:/ /www.adstandards.com/en/standards/cancodeofAdstandards.aspx. ... 2010. http:// www.adstandards.com/en/clearance/childrens/ broadcastcodeForAdvertisingtochildren.pdf. cameron, J. 1990. ... Canada ( Attorney General), 1995 3 s.c.R. 199. statistics canada. ... Chapter 2 mexiCo Mercedes Medina Mexico has an area of.
|Title||:||The Global Advertising Regulation Handbook|
|Author||:||Mary Alice Shaver, Soontae An|
|Publisher||:||M.E. Sharpe - 2013-09-30|