The Graphic Communication Handbook

The Graphic Communication Handbook

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The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.... area of 3D modelling, where older modelling packages were entirely or mainly based on entering text-based parameters for ... Now we have beautiful 3D tools that allow constructing 3D worlds to be like playing with toys: Poser is like the best dollsa#39; ... on steroids; and 3D modellers such as Cinema 4D or Maya are like Lego crossed with the worlda#39;s coolest modelling kit. ... Paper prototyping is a process where screen models of the finished design are made (often in Photoshop) andanbsp;...

Title:The Graphic Communication Handbook
Author:Simon Downs
Publisher:Routledge - 2013-03-01


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